As of August this year, there are over 1,000,000 podcasts, of which about 68 million people in the United States are weekly listeners. That is an amazing stat for a medium that is primarily consumed alone (or consumed alongside long-car-ride snacks from the gas station).
If you’re not one of those 68 million people, you might be thinking to yourself, “what’s the big deal?” or, “why would I want to listen to a 2-hour conversation about woolly mammoth herds in ancient Kentucky?”
Well luckily for you and mammoth-enthusiasts alike, there are podcasts of all shapes, sizes, and subjects. Variety is the key. Their popularity is not because a few podcasts are loved by everyone, but because everyone can find a few podcasts they love.
There’s no denying that podcasts are poppin’ and have been carving out a significant nook in popular culture and media. One of the most appealing qualities of podcasts for creators and audiences is the sense of connectedness. Have you ever wondered if other people like murder mysteries as much as you do? There are definitely murder mystery podcasts. What about conspiracy theories? There are plenty of conspiracy podcasts. Grilled cheese sandwiches? Podcasts.
All of a sudden, podcasting has provided avenues for creators to share their interests and for listeners to form world-wide communities with people that also love… grilled cheese sandwiches. No matter how obscure your interest, there is a podcast out there for you and people like you.
With all the craziness going on this year, we are unbelievably grateful for the continued opportunities to work with the creatives and clients we have built relationships with over the years. Despite the inevitable setbacks of 2020, we have been lucky enough to build new relationships and even build new additions to our studio. We are thrilled to announce we are now also the go-to production company for podcasters!
Whether you’re an experienced podcaster with a well-established podcast or a complete beginner with just a cool podcast idea, our studio will be equipped with everything you need to walk away with a ready-to-upload podcast. Depending on your needs, we can be involved in every step of the process from planning, recording, mixing, uploading, and even marketing your podcast. If you prefer to run the show yourself, then record your podcast in our comfortable recording studio, using our professional recording equipment. If you have no idea what you’re doing, we’ve got you. We’ll handle everything as long as you handle the talking.
“Would people like my dog-food review podcast?” I’m not sure, but I’m interested in finding out. Just don’t make a mess.
What podcast ideas do you have? What could a podcast do to promote your business? What connections are you missing that a podcast would create for you?
For some final thoughts, if you aren’t sold on podcasts or haven’t found one you like yet, it’s definitely worth searching for. There are more and more being started everyday. If you’re not interested in sifting through thousands of podcasts, then why don’t you start your own and let us handle the complicated stuff? Come to Nfocus and record a podcast that you would want to listen to.
In the meantime, enjoy our podcast studio progress pictures below!
