Ideas strike our minds at peculiar times. It’s hard to know what will generate inspiration, and sometimes when you’ve come across an idea, it’s hard to know what inspired an idea in the first place.
Most commonly, you’re in the shower, but maybe you’re in a Denny’s parking lot, wondering what makes breakfast food so much more desirable when it’s not breakfast time. For our president, Jesse; he had an idea while watching a BBQ competition.
“What if you could see the burger flip from all sides,” he likely thought, “how many degrees would that be?” Well, we did the math. It’s exactly 360°.
You may have guessed at this point that Nfocus has created our own 360° rig, and yes, it has been done before by many— including us— but this design is the 3rd in a series that we’re proud to say is uniquely Nfocus.
Jesse tweaking his rig for full 360 potential.
To be fair, innovation is the driving force behind all artistic mediums, but for such a technologically-driven medium like film— for such an encapsulating medium like film— innovation can bring the idea in your head to life in a way that other mediums cannot. Film can make your vision almost real.
In film, new ideas lead to new technology in the same way that new technology leads to new ideas. Until the kinetoscope, the idea of bringing the illusion of movement to photography remained an idea. Until the idea to synchronize audio and film, the technology required for both remained separate. Until Jesse was inspired by the sight of a BBQ master casually tossing a burger patty in the air, he wasn’t propelled to construct an entirely new 360° rig from leftover scrap metal laying around the studio.
Jesse thought that it would be cool to see the flip of a burger patty, and the spray of the oil, and the arms of the flames reach out to grab it as it falls back down— all as the perspective of the viewer rotated around the subject. This was just an idea, but to create the vision in his head, he had to build the equipment needed to bring that vision to life. So, he did.
For all of those crazy ideas that you come up with, and for all of those crazy ideas that you’re still trying to think of ways to translate into a video; Nfocus has your back (or rather, your brain… your brain’s back). Your ideas don’t have to remain in the depths of your mind or the depths of your notes; they can be brought to life with innovative ideas and innovative technology. Ideas are what we focus on. Ideas are what we believe in. Let us help you bring your idea to life.