Our Team

Simply put - we are artists, storytellers and strategists who produce top of the line content for agencies, direct-to-client brands and filmmakers. As a team we possess the capabilities to cover every angle and execute projects from start to finish with a singular, unified vision.


jim carleton | creative director & post production supervisor

Over the past thirteen years as a managing partner of NFocus Visual Communications, Jim has directed, produced, and edited a number of national and international media projects. These include feature-length and short narratives, documentaries, broadcast, commercial work, stories of humanitarian efforts, and live-event production.  Jim served as Executive Producer and Editor on NFocus Pictures award-winning feature-length thriller entitled Endure, which garnered world-wide distribution deals.  He also directed NFocus Pictures award-winning documentary Voices From Mariel.  Most recently, Jim directed NFocus Pictures faith-based short narrative entitled Cross Point and co-directed the feature-length documentary Mr. George.


Tim register | producer & director

Tim earned his MFA in photography from SCAD in 2017. He is an expert camera operator, DP, lighting director, director and writer/producer with two optioned feature screenplays. His skills and experience have taken him around the world gathering footage and producing for a wide variety of clients including FEMA, DHS, the National Terrorism Preparedness Institute and outdoor productions for ESPN and The Travel Channel. With more than 30 years in the industry, his production experience includes work for Disney/MGM, Disney Institute, Nickelodeon, DIY Network and others.

rob tritton | coo & senior producer

Rob has been a producer at NFocus for twenty-one years, also serving as its chief operating officer. In this capacity, he gives oversight to projecting, scheduling, and managing all aspects of production. 
As Producer of the recent feature film, Endure (2010), he was responsible for securing the $1.4 million budget through equity investments, financing, and state incentives. He has produced an award-winning documentary, Voices from Mariel (2011), and is currently producing and co-directing Mr. George (2014), a feature documentary on the life and legacy of George W. Jenkins, founder of Publix Supermarkets.


Virginia celoria | producer, director, & editorial supervisor

Virginia received a Bachelors of Arts in English from the University of Florida and an Entertainment Business Masters of Science from Full Sail University. A member of the NFocus team since February of 2010, Virginia leverages her live event, writing, and graphic arts skills to best fulfill the clients’ needs.

norberto PEÑA

Norberto has worked as the Director of Photography on numerous projects, using both film and digital cameras as well as a gamut of lighting and special effects gear. He recently won 2nd Place in the Amateur Division at the first YLakeland Video Contest, as well as the People’s Choice Award with his short-form documentary of the Imperial Symphony Orchestra.

mary leslie

Mary has won a number of awards for her production work, including Revolution Film Festival’s Best Documentary for her short documentary, LAKELAND DERBY DAMES, which was also Runner-Up in the College Division of the 2014 YLakeland Video Contest, as well as 2nd Place for People’s Choice. Some of her early work can be found playing on Collier County’s Educational Channel, including a documentary she did on Holocaust survivors in 2012 titled LIBERATION.

dustin blanton

Dustin first realized his love for film and video at the age of eight thanks to a video production class. An avid skateboarder, Dustin incorporates his daring physicality into his filmmaking to capture exciting Ronin and drone shots. At NFocus, first as an intern and now as a cameraman and editor, Dustin has expanded his filmmaking skills and has quickly becoming an invaluable member of the team.