Rob has a Bachelor of Arts degree in Business Administration from the University of Central Oklahoma. He has been a producer at NFocus for twenty-one years, also serving as its chief operating officer. In this capacity, Rob gives oversight to projecting, scheduling, and managing all aspects of production.

As Producer of the recent feature film, Endure (2010), he was responsible for securing the $1.4 million budget through equity investments, financing, and state incentives. He has produced an award-winning documentary, Voices from Mariel (2011), and is currently producing and co-directing Mr. George (2014), a feature documentary on the life and legacy of George W. Jenkins, founder of Publix Supermarkets.